Baughan and Company, rocksolidsite.com rock solid site

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Baughan and Company, rocksolidsite.com rock solid site

Seven steps to
Marketing success

There are seven steps to a fully optimized Web site for search engine and sales purposes. You have to:

"Show, tell, sell, serve, support, track and deliver."*

 

We all live in a complex marketing environment. Just look at the following map. We can't make it any simpler or shorter -- that's the nature of business. But we can pave it for a somewhat smoother ride. It's actually simple when one starts with an understanding of your marketplace... your customer.

With these seven steps, we have devised an approach to help you achieve your desired level of success. We think of it as our Path over the Rocks*.

The map of e-commerce -- Baughan and Company, rocksolidsite.com rock solid site

 

It goes back to the basic premise of our holistic approach. This is where our plan starts:

"Show, tell, sell, serve,
support, track and deliver."*

This page is step #1, Show: This really means "show up" on search engines and directories as much as it means to show your product. This work is actually done toward the end of the project. It happens behind the scenes. There are parts of a Web page that you do not see. Part of this deals with the Title, Description and Keywords Meta Tags.

Avoid any company which guarantees you top Search Engine placement. They cannot! These Meta Tags offer a tool, not a guarantee. See how Meta Tags work.

There is also an entire area of effort which comes after the site is built. Establishing reciprocal links. This can be as important as almost anything else you do.

Other items, including pay-per-click, are considered in our Web site design. The more closely you honor them, the more likely you are to be picked up by the search engines and directories of your choice.

 
1) Web page structure -- "Show,            
2) Pages to use --   tell          
3) Sales/Marketing language --     sell        
4) Being pro-active --       serve      
5) Being reactive --         support    
6) Using stats to succeed --           track  
7) Submission --             deliver."
 

 
©2005 Baughan & Company. All rights reserved.
* "Show, tell, sell, serve, support, track and deliver"TM
"Put sell in your site" TM and "A Path over the Rocks"TM
are Service Marks of Baughan & Company.