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Seven steps to
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We all live in a complex marketing environment. Just look at the following map. We can't make it any simpler or shorter -- that's the nature of business. But we can pave it for a somewhat smoother ride. It's actually simple when one starts with an understanding of your marketplace... your customer.
With these seven steps, we have devised an approach to help you achieve your desired level of success. We think of it as our Path over the Rocks*.
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It goes back to the basic premise of our holistic approach. This is where our plan starts: "Show, tell, sell, serve,
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Avoid any company which guarantees you top Search Engine placement. They cannot! These Meta Tags offer a tool, not a guarantee. See how Meta Tags work. There is also an entire area of effort which comes after the site is built. Establishing reciprocal links. This can be as important as almost anything else you do. Other items, including pay-per-click, are considered in our Web site design. The more closely you honor them, the more likely you are to be picked up by the search engines and directories of your choice. |
| 1) Web page structure -- | "Show, | ||||||
| 2) Pages to use -- | tell | ||||||
| 3) Sales/Marketing language -- | sell | ||||||
| 4) Being pro-active -- | serve | ||||||
| 5) Being reactive -- | support | ||||||
| 6) Using stats to succeed -- | track | ||||||
| 7) Submission -- | deliver." |
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